Even before COVID-19 turned the world upside down, Ken Smithson, General Manager of Santa Maria Area Transit, struggled to ensure every driver was up to date with the latest information, often giving the same speech multiple times a day to different groups and answering the same questions over and over. There was no way to field individual concerns such as paycheck questions or equipment requests with workers on the road all day.
With stay at home regulations and information shifting constantly, it was more important than ever to keep staff updated. There was simply no way to communicate new processes, announcements, safety information, or HR concerns to the entire SMAT workforce when it mattered most.
With the help of The Hiring Engine's employee messaging platform, SMAT eliminated the need for in-person staff meetings by sending daily communications directly to staff phones. Ken was able to keep everyone up to date on scheduling changes, safety best practices, motivational stories, and even resources for financial support.