Alliance Beverage Distributing does business all over western Michigan. In business since 2013, Alliance has 3 distribution facilities, 5 sales offices, over 350 employees, and more than 5,000 customers across Michigan. Since the beginning, Alliance has been committed to the highest standards of performance and this commitment translates into hiring the best people.
Since Alliance's inception, the job market has gotten more cutthroat and fast-paced. With such a competitive environment, Alliance found that they needed to make their hiring process leaner and more efficient to succeed. Unfortunately, Alliance found that it could take more than an hour per applicant just to set up an interview or screening call. The need for additional help during the busy season grew to a point where the HR team ended up spending almost all their time and resources trying to chase down those few strong candidates in a sea of unqualified people.
Brandy, Susan, and Meaghan make up Alliance's core HR team. They all work together to ensure that every role gets filled, and every delivery makes it out the door. Despite putting in long hours and incredible effort, Alliance Beverage knew the costs were rising, while their hiring wasn't getting any more effective.
Alliance began losing its faith in traditional hiring practices and old outreach techniques.